The Urban Strategy seeks to create a spatially and visually memorable destination for living, working and enjoying.
Creating a range of accessible spaces for the public that re-instates the river edge while connecting it to the existing
local infrastructure. Organising buildings that will communicate a strong local & national identity capable of transferring
across media space, creating a local focus for the central Salford area. This strategy amplifies the interface between
work, shopping and entertainment at ground level adjoining the river walk, creating a popular and active river edge with
connected facilities for workers, residents and local users.
The three residential blocks have a strong urban presence through the elevation blinds that wrap the exteriors. Each
apartment is wrapped in a semi-transparent skin that sits in front of an external space. When the Nicolas Poussin
printed blinds are closed they create a sheltered external room. The blind to each apartment is a fragment from a
Nicolas Poussin painting. The level of transparency created by the Nicolas Poussin printed blind is constantly affected
by the apartment’s internal lighting conditions. In part the blind conceals the apartment interior but also is designed to
reveal the subtle internal life of the space – presenting a collage of the interior life of the entire block. From the city, the
wrapping of the block both diffuses and amplifies the life of the block, creating engagement from a distance and close
International Competition Entry